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The next chapters build on that foundation, guiding you through the tough process of beginning to follow your obsession. I’ll walk you through some key exercises you can use to find out what you really want most in life. Then in Chapter 3 we’ll look at how you can identify your own obsession. Chapter 2 will erase the conventional wisdom that average and safe are all you can achieve and explain why you need to replace mediocrity and doubt with a burning, purposeful, animal obsession. I define obsession and what it means to me. The first chapter of Be Obsessed or Be Average explains how obsession saved my life and why it’s so important.
Be obsessed or be average or the 10x rule which how to#
To show you how to become obsessed and harness that obsession to build your own success, I’ve broken the book down into manageable chapters. It’s the single common factor that super successful people around the world share. Sure, you can be successful without being obsessed, but you can’t reach the levels of success I am talking about without being obsessed. Obsession is the missing piece, that mindset that will allow you to apply the 10X rules in your life and business. The 10X Rule was ultimately about multiplying your goals to achieve any objective.Īfter I released The 10X Rule, so many people wrote me saying things like, “I am trying to 10X my business and I am having trouble staying with it,” or, “This 10X thing is throwing my entire life into disruption.” That’s when I realized that there was a missing piece to the puzzle-the idea of obsession.
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In short: If you are going to have a budget for a project, you should set it for 10X what you initially considered if $1 million is the amount of money you want to earn annually, then you better set a target of $10 million per year, in order to get close to where you desire. Before I wrote Be Obsessed or Be Average, I wrote The 10X Rule, a best seller about the importance of thinking and executing at massive levels.